Ken Siegmann, Media Trainer, Writing Instructor, Writer
Your Subtitle text
Ken's Resume
(July 1994-Present)
Train CEOs, vice presidents, managers and corporate spokespeople in effective media relations and how to work with the press. Teach writing for high-tech public relations. Write and edit articles, columns, opinion pieces, editorials and other materials for publications, marketing and public relations firms, research companies and corporations. Produce newsletters.

BUSINESS WRITER, San Francisco Chronicle, San Francisco, CA.
(April 1990-July 1994)
Reported and wrote business and financial news and features with emphasis on the electronics industry in Northern California. Coverage included computers, defense electronics, semiconductors, telecommunications and consumer electronics. Wrote weekly column on business and technology trends and products.

NEWS EDITOR, Macintosh News, San Jose, CA.
(August 1988-April 1990)
Participated in startup and design of national weekly newspaper to cover the market for Apple Computer's Macintosh computer and related technologies. Managed News section. Supervised bureau of three reporters. Gave assignments. Edited copy. Wrote column on financial and strategic marketing issues.

(June 1987- August 1988)
Reported and wrote news and features on the personal computer industry in the Northern California Bureau of national weekly newspaper. Coverage focuses on strategic, marketing and financial issues in the Western United States.

STAFF WRITER, Times Tribune, Palo Alto, CA.
(January 1985-June 1987)
Reported and wrote business news and features, with emphasis on the electronics industry, real estate and financial services. Edited copy, wrote headlines.

NORTHERN CALIFORNIA EDITOR, Computer Reseller News, San Jose, CA.
(November 1983-January 1985)
Acted as liaison to coordinate news coverage between bureaus in San Jose, Los Angeles and home office in New York. Supervised bureau of three reporters and one editorial assistant. Edited copy. Reported and wrote news and features concerning the personal computer industry.


Institute of Transpersonal Psychology, Palo Alto, CA.
M.A. Counseling Psychology (1994-1998)

State University of New York at Binghamton, Binghamton, NY.
B.A. Sociology (1978-1981)


Nominated for Pulitzer Prize, San Francisco Chronicle, 1993
Award for Excellence: Best News Reporting, San Francisco Chronicle, 1992
Best News Reporting, CMP Publications, 1990
Poet in Residence, Institute of Transpersonal Psychology, 1996-1998